The evolution of privacy and the cookie-less future

The data privacy landscape is shifting increasingly in favor of consumers. This is because, over the years, it’s become transparent how increasingly non-transparent companies are with the data they collect about you. As consumer privacy continues to be a global concern, it is increasingly important to know where company data resides in order to maintain compliance. It is no longer just the European Union’s General Data Protection Regulation (GDPR) that organizations need to be mindful of when creating privacy compliance plans. Now, there are several other laws both in the U.S. and abroad that could generate additional obligations and cross-border issues. Knowing that new privacy obligations are coming, and more are in the pipeline, deploying comprehensive data maps should be a top concern. Data mapping helps organizations know where data resides, implement sufficient safeguards, and efficiently govern information.

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