The UK is one of the largest and most dynamic markets for road freight in Europe, with around 1.4 billion tonnes of goods transported by road each year. However, this also means that road haulage is responsible for over 20% of domestic carbon emissions, posing a serious challenge for the country’s net zero goals. A common goal of the UK Department for Transport and Einride, a Swedish company that offers digital, electric and autonomous solutions for freight mobility, is to create a sustainable future of freight. They aim to move goods with methods that are cost-efficient, dependable, resilient, seamless and net zero. This challenge requires a transformation of the current freight system to one that is more environmentally friendly and energy efficient. Einride is a Swedish transport company that specializes in electric and self-driving vehicles. The company was founded in 2016 by Robert Falck, Filip Lilja and Linnéa Kornehed, who share a vision of making Earth a better place by transforming road freight with Autonomous Electric Transport (AET) and an intelligent freight mobility platform. Robert Falck is the CEO and a founder of Einride. He is a serial entrepreneur who worked his way up from the factory floor of major OEMs before starting Einride. He holds degrees in mechanical engineering, economics and finance, and business administration. He believes that electrification and automation are the keys to solving climate change and creating a more desirable future.